SAABSOFT

  It’s time to zone in on digital marketing strategies and how these work as part of your business plan. There are numerous different types of marketing strategies you can use depending on your business needs. While we’re not going to cover every marketing strategy type today, these are some of the main ones that you’re likely to come across: 1. Social media marketing strategy  Today,  social media marketing  is a huge part of any business’s marketing plan as it’s a hugely compelling way to drive traffic, build brand awareness, and take advantage of the social selling revelation that’s taking over online marketing. According to recent data, around 54% of social media users use social platforms to research brands and products, and 89% of consumers who follow a particular brand will purchase from that brand. With these figures, if you’re not utilizing an effective social media marketing strategy, you’re missing out on untold rewards. 2. Email marketing strategy  A...

  Before we tell you how to compose an effective marketing strategy, you need to understand what a marketing strategy is and how it can help you improve your advertising. In simple terms, business marketing strategies are a tool marketers use to outline their various campaigns and marketing models. It’s the how of how you’ll get customers interested in your products and services. To create an effective marketing strategy, you need to do four things: Understand who buys your products or services (who are your customers?) Understand how to motivate these people to buy/continue to buy your products or services Understand who your competitors are and what they’re doing to achieve the same objectives Understand how to measure the success of your marketing campaigns and efforts. Like a marketing plan, your marketing strategy should cover the five  “Ps”  of marketing: Product  – What you’re trying to sell Price  – Profit margins, marketing budget, etc.  Place...

  Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. Digital transformation is imperative for all businesses, from the small to the enterprise. That message comes through loud and clear from seemingly every keynote, panel discussion, article, or study related to how businesses can remain competitive and relevant as the world becomes increasingly digital. What’s not clear to many business leaders is what digital transformation means. Is it just a catchy way to say moving to the cloud? What are the specific steps we need to take? Do we need to design new jobs to help us create a framework for digital transformation, or hire a consulting service? What parts of our business strategy need to change? Is it really worth it? A note: Som...