SAABSOFT

  Saabsoft E-commerce E-commerce market is showing steady growth: global e-commerce sales in retail are expected to reach $4.5 trillion by 2021. If you run an e-commerce business, you might be aware how tough the competition is. So, to stay in line, you need to take into account the current trends in  e-commerce software development  and implement best practices in your e-commerce store. To make it easier for you, we have put together only the most significant online shopping  software development  trends affecting the whole industry. Chatbots Interacting with Customers For starters, e-commerce stores of all sizes will become more and more aware of the benefits of virtual customers’ assistants —  chatbots . Interactive bots are already incredibly helpful: they assist customers in dealing with issues, answer their questions, and suggest what products customers need. In fact, chatbots perform tasks that previously were performed by people. There is nothing ba...

The future of  software development  is bright. We expect the demand for innovative products and solutions to go higher. So, to keep up with the rise, here are some futuristic software development trends you should pay special attention to: Low-Code or No-Code Platforms Is coding becoming obsolete? Of course not. However, it is getting easier as time goes on. Now, we have low-code development platforms (LCDP) and no-code development platforms (NCDP) that are stirring the industry with their pre-built code blocks that can be dragged and dropped. Cool right? It makes the rapid development of apps easier and faster. Machine Learning Is ita surprise that machine learning is still very much a part of the future? The demand for AI and data science has skyrocketed, and it directly impacts what is being developed. ML is had made everything easy/ It can be used in the development stages, it can set accurate budgets, create priorities and decisions, review and test, prototype, and even ...

  Surprisingly, many advertisers and merchants are still relatively unfamiliar with Google Shopping Actions (also known as Buy on Google). That’s despite the fact that it was launched back in 2018 to much fanfare. This means that although the program is 4 years old now, you still have a chance to gain a competitive advantage by learning how to leverage it effectively in 2022. But first, let’s get clear on… What exactly  is  Google Shopping Actions? Some marketers will tell you that Google Shopping Actions (GSA) is Google’s “marketplace” solution or a rival platform to Amazon and similar tech giants. This is slightly misleading. In reality, Google Shopping Actions is a program within Google Merchant Center (GMC) that allows merchants to advertise their products across the entire Google ecosystem (Search, Images, Google Home, and more) via Google Shopping. The universal cart icon lets potential buyers know they can buy directly on Google, which guarantees a certain level of...

  If you’re here, you’ve likely been in a two-hour digital marketing meeting where the excitement is high, and website testing ideas are flying around faster than Thanksgiving side dishes. Planning an effective conversion rate optimization strategy is your salvation. Conversion Rate Optimization (CRO)  can be defined as the ongoing process of testing and implementing website changes to improve user experience and your site’s  conversion rate . With a goal that big, having a clear CRO strategy and plan of attack is key to turning qualified traffic into paying customers . Keep reading to learn how to create a conversion rate optimization strategy for your business! How to create a conversion rate optimization strategy: 5 tips for success Discover how to create a CRO strategy for your business with our five tips for success below: 1. Start with a CRO website analysis 2. Get user insights 3. Perform a competitor user experience (UX) analysis 4. Prioritize your CRO ideas 5. Co...