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Humanity and Digital Marketing Services by Saabsoft in Dubai, UAE

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Several recent studies examine hypothesized links between humanness, or human-like physical or evolutionary characteristics and ascriptions of humanity and social perceptions (e.g. Wang et al., 2019). Humanness, or lack of dehumanization, is associated with the possession of sophisticated cognitive and agentic capacities and emotional and experiential responsiveness (Deska et al., 2018). Humanity and humanness, while intertwined, are not synonymous. Humanity is not simply defined as a collection of human beings; it is also characterized by the enactment of compassion, sympathy, generosity, kindness, and benevolence (c.f. Krishen and Berezan, 2019). In this age of digitization and analytics, societies are grappling with intersections — human- computer, human-machine, and human-human (race, religion, sexuality, gender, ethnicity, country-of-origin, etc.), among others. At each of these intersections lies another challenge for humanity, especially in relation to digital vulnerability. To ...

Importance Of Social Media Marketing by Saabsoft in Dubai

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Internet,  social media ,  mobile apps , and other digital communications technologies have become part of everyday life for billions of people around the world. According to recent statistics for January 2020, 4.54 billion people are active internet users, encompassing 59 % of the global population  (Statista, 2020a).  Social media usage has become an integral element to the lives of many people across the world. In 2019 2.95 billion people were active social media users worldwide. This is forecast to increase to almost 3.43 billion by 2023  (Statistica, 2020b). Digital and  social media marketing  allows companies to achieve their marketing objectives at relatively low cost. Facebook pages have more than 50 million registered businesses and over 88 % of businesses use Twitter for their marketing purposes. Digital and  social media technologies  and applications have also been widely used for creating awareness of public services and politic...