SAABSOFT

  A  real estate CRM  is a customer relationship management (CRM) system that helps to manage all communications with both leads and clients. Real estate companies are depending mainly on digital marketing through different online channels to generate leads. The UAE’s real estate sector continues to see a hot market even in Q2 of 2022. According to CBRE’s UAE Real Estate Market Review Q2 2022 report, Dubai’s office market has witnessed soaring rental growth for the first time after 2016 Q1. Dubai-based commercial Ejari contracts swelled by 28.1% on a year-on-year basis. Although average Prime and Grade A rents in Abu Dhabi plummeted by 6.9% and 1.1%, respectively, average rents for the Grade B segment swelled by 4.5%. In Q2, all Prime Grade A, Grade B, and Grade C rents for the UAE real estate sector increased by 7%, 7.9%, 3.2%, and 3%, respectively. Due to the limited availability of quality stocks, according to the report, the real estate market will continue to surmoun...

  The main goal of this article is to identify possibilities that  marketing automation  systems offer to modern organizations. The article shows that marketing automation processes  can enhance an organization’s status and increase its equity. The marketing automation concept is centred on the fusion of sales and marketing departments coupled to produce the best results. At the same time, marketing automation systems validate the contribution of marketing efforts to profits generated by the company. Marketing automation means greater analytical capabilities, growth of a company’s equity and added value of knowledge about customers and all organizational processes. Every industry faces a number of challenges and tasks. One of the most important is to build lasting customer relationships based on reciprocal communication. In the time of slow economic growth customer acquisition is becoming an issue of ever increasing importance. The effective process of customer acqui...

  Digitalization  is a dynamic process where elements of the physical and digital world collide. And those digital initiatives that create new opportunities also lead to new challenges. As a result, there is a constant conflict between the need for digitalization and the need to overcome the challenges that it carries. At that, the nature of these challenges is heterogeneous, multifaceted and interconnected. This contextuality allows us to conclude that the challenges of digital transformation are a set of problems, risks, threats, trends and opportunities caused by digitalization, the complexity and scale of which are such that they cannot be solved, eliminated or implemented solely by increasing resources. Accordingly, an adequate response to these challenges cannot be effectively overcome in an extensive way (due to the lack of available resources or the ineffectiveness of their use for these purposes), since the required resource costs are comparable or exceed the expected...